Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
China
Heavily shaped by Korean style, with old money and Y2K running at the same time. Its social-media trend cycle is the fastest anywhere.
Where to buySHEIN
What is worn most here
Vibe
Built around a varsity jacket, layered over a hoodie, answered by the colour of the shoes. Chinese everyday menswear.
Growing here
Not yet mainstream in China, but searches and supply are both rising.
Jirai kei
A Japanese style built on black and pink, pairing sweetness with a darker edge.
Ryosangata
The sweet, frill-and-ribbon uniform of Japanese idol fandom.
Visual kei
A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.
Newtro
A Korean style that deliberately re-picks what was awkward and inconvenient about the 80s and 90s, through present-day eyes.
Cheongsun
Transparency built from white and pale tones. It sits as the exact counterpart to girl crush.
Clean fit
Minimal dressing that works through silhouette rather than colour.
Old money
No logos — a Western style that argues through fabric and cut.
Gothic
Built on black, with lace, crosses and fine hardware. The subject is not darkness itself but the ornament inside it.