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United States

The Y2K revival and quiet luxury run in parallel. Wealth expressed without logos has settled in as a norm.

Where to buyAmazon · SHEIN · Nordstrom

What is worn most here

Saturated colour and shine, rebuilt from 2000s pop culture.

¥1,500–8,000最安 ¥1,580〜

No logos — a Western style that argues through fabric and cut.

¥15,000–120,000

Earth colours with embroidery, fringe and long hems. Nothing binds; it should look like the middle of a journey.

¥3,000–25,000

Not yet mainstream in United States, but searches and supply are both rising.

A Japanese style built on black and pink, pairing sweetness with a darker edge.

¥3,000–15,000

Relaxed, muted-tone Korean casual that reads polished without effort.

¥2,000–12,000

Colour and pattern piled on by addition, born in Harajuku. The question is not whether it suits you but whether you want it.

¥3,000–20,000

A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.

¥5,000–45,000

Japanese menswear streetwear rooted in 1990s Ura-Harajuku.

¥5,000–60,000

Built around a varsity jacket, layered over a hoodie, answered by the colour of the shoes. Chinese everyday menswear.

¥4,000–25,000

European dressing built from football kit and tracksuits, worn as everyday clothes.

¥5,000–30,000