Jirai kei
A Japanese style built on black and pink, pairing sweetness with a darker edge.
Japan
Styles carry precise names here, each with its own brands and retail floors. Jirai kei and ryosangata grew nowhere else.
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What is worn most here
Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
Gothic
Built on black, with lace, crosses and fine hardware. The subject is not darkness itself but the ornament inside it.
Hime kei
White and pink, layered with oversized bows and lace. A branch of gyaru that leans girlish rather than grown.
Growing here
Not yet mainstream in Japan, but searches and supply are both rising.
Newtro
A Korean style that deliberately re-picks what was awkward and inconvenient about the 80s and 90s, through present-day eyes.
Girl crush
Strength without appeasement, worn rather than declared. It spread out of the K-pop stage into everyday dressing.
Cheongsun
Transparency built from white and pale tones. It sits as the exact counterpart to girl crush.
Clean fit
Minimal dressing that works through silhouette rather than colour.
Vibe
Built around a varsity jacket, layered over a hoodie, answered by the colour of the shoes. Chinese everyday menswear.
Boho
Earth colours with embroidery, fringe and long hems. Nothing binds; it should look like the middle of a journey.
Blokecore
European dressing built from football kit and tracksuits, worn as everyday clothes.